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    <title>Converge Coffee - Episodes Tagged with “Marketing Lessons”</title>
    <link>https://www.convergecoffee.co/tags/marketing%20lessons</link>
    <pubDate>Fri, 23 Oct 2020 09:15:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
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  <title>Episode 70: Testing Fast and Not Failing Fast</title>
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  <pubDate>Fri, 23 Oct 2020 09:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>70</itunes:episode>
  <itunes:title>Testing Fast and Not Failing Fast</itunes:title>
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  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Matt Barnett, Papa Bear at Bonjoro. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</itunes:subtitle>
  <itunes:duration>18:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Matt Barnett, Papa Bear at &lt;a href="https://www.bonjoro.com/" rel="nofollow noopener"&gt;Bonjoro&lt;/a&gt;. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.&lt;/p&gt;

&lt;p&gt;More About Matt. &lt;a href="https://www.linkedin.com/in/mbjbarnett/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mbjbarnett/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>matt barnett, bonjoro, marketing lessons, customer experience, messaging</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Matt Barnett, Papa Bear at <a href="https://www.bonjoro.com/" rel="nofollow noopener">Bonjoro</a>. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</p>

<p>More About Matt. <a href="https://www.linkedin.com/in/mbjbarnett/" rel="nofollow noopener">https://www.linkedin.com/in/mbjbarnett/</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Matt Barnett, Papa Bear at <a href="https://www.bonjoro.com/" rel="nofollow noopener">Bonjoro</a>. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</p>

<p>More About Matt. <a href="https://www.linkedin.com/in/mbjbarnett/" rel="nofollow noopener">https://www.linkedin.com/in/mbjbarnett/</a></p>]]>
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  <title>Episode 68: Establishing a Focus Around Your Branding and Your Customers</title>
  <link>https://www.convergecoffee.co/68</link>
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  <pubDate>Fri, 23 Oct 2020 08:45:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>68</itunes:episode>
  <itunes:title>Establishing a Focus Around Your Branding and Your Customers</itunes:title>
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  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Lead Nutrition. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.</itunes:subtitle>
  <itunes:duration>17:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and &lt;a href="https://redleafnutrition.com/" rel="nofollow noopener"&gt;Red Leaf Nutrition&lt;/a&gt;. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.&lt;/p&gt;

&lt;p&gt;More About Mike. &lt;a href="https://www.linkedin.com/in/mike-strohl-5134932/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mike-strohl-5134932/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>mike strohl, integrated sports nutrition, red leaf nutrition, customer experience, marketing lessons</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and <a href="https://redleafnutrition.com/" rel="nofollow noopener">Red Leaf Nutrition</a>. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.</p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mike-strohl-5134932/" rel="nofollow noopener">https://www.linkedin.com/in/mike-strohl-5134932/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and <a href="https://redleafnutrition.com/" rel="nofollow noopener">Red Leaf Nutrition</a>. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.</p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mike-strohl-5134932/" rel="nofollow noopener">https://www.linkedin.com/in/mike-strohl-5134932/</a></p>]]>
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