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    <title>Converge Coffee - Episodes Tagged with “Marketing Lessons”</title>
    <link>https://www.convergecoffee.co/tags/marketing%20lessons</link>
    <pubDate>Fri, 23 Oct 2020 09:15:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <itunes:category text="Entrepreneurship"/>
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  <title>Episode 70: Testing Fast and Not Failing Fast</title>
  <link>https://www.convergecoffee.co/70</link>
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  <pubDate>Fri, 23 Oct 2020 09:15:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>70</itunes:episode>
  <itunes:title>Testing Fast and Not Failing Fast</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Matt Barnett, Papa Bear at Bonjoro. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</itunes:subtitle>
  <itunes:duration>18:48</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Matt Barnett, Papa Bear at &lt;a href="https://www.bonjoro.com/" target="_blank" rel="nofollow noopener"&gt;Bonjoro&lt;/a&gt;. They dive into Matt's early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.&lt;/p&gt;

&lt;p&gt;More About Matt. &lt;a href="https://www.linkedin.com/in/mbjbarnett/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mbjbarnett/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>matt barnett, bonjoro, marketing lessons, customer experience, messaging</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Matt Barnett, Papa Bear at <a href="https://www.bonjoro.com/" rel="nofollow">Bonjoro</a>. They dive into Matt&#39;s early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</p>

<p>More About Matt. <a href="https://www.linkedin.com/in/mbjbarnett/" rel="nofollow">https://www.linkedin.com/in/mbjbarnett/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Matt Barnett, Papa Bear at <a href="https://www.bonjoro.com/" rel="nofollow">Bonjoro</a>. They dive into Matt&#39;s early days in his career and the school of hard knocks. They go deeper into from these early lessons and how Matt and his team figured how ways to align their messaging to deliver a great customer experience. The company is primarily remote and he gives some advice on how to build a culture and keep customers wanting more.</p>

<p>More About Matt. <a href="https://www.linkedin.com/in/mbjbarnett/" rel="nofollow">https://www.linkedin.com/in/mbjbarnett/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 68: Establishing a Focus Around Your Branding and Your Customers</title>
  <link>https://www.convergecoffee.co/68</link>
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  <pubDate>Fri, 23 Oct 2020 08:45:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>68</itunes:episode>
  <itunes:title>Establishing a Focus Around Your Branding and Your Customers</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and Red Lead Nutrition. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.</itunes:subtitle>
  <itunes:duration>17:03</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and &lt;a href="https://redleafnutrition.com/" target="_blank" rel="nofollow noopener"&gt;Red Leaf Nutrition&lt;/a&gt;. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.&lt;/p&gt;

&lt;p&gt;More About Mike. &lt;a href="https://www.linkedin.com/in/mike-strohl-5134932/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/mike-strohl-5134932/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>mike strohl, integrated sports nutrition, red leaf nutrition, customer experience, marketing lessons</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and <a href="https://redleafnutrition.com/" rel="nofollow">Red Leaf Nutrition</a>. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.</p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mike-strohl-5134932/" rel="nofollow">https://www.linkedin.com/in/mike-strohl-5134932/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Mike Strohl, co-founder of Integrated Sport Nutrition and <a href="https://redleafnutrition.com/" rel="nofollow">Red Leaf Nutrition</a>. They dive into why Mike started a nutrition company and his perspective not coming from the nutrition and fitness world. They go deeper into what marketing lessons Mike and his company faced early on and how they pivoted. Mike mentions some pretty amazing stuff about what is on the horizon for his company while still saying true to their mission - helping customers become their healthiest versions.</p>

<p>More About Mike. <a href="https://www.linkedin.com/in/mike-strohl-5134932/" rel="nofollow">https://www.linkedin.com/in/mike-strohl-5134932/</a></p>]]>
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