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    <title>Converge Coffee - Episodes Tagged with “Marketing Design”</title>
    <link>https://www.convergecoffee.co/tags/marketing%20design</link>
    <pubDate>Mon, 14 Oct 2019 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <itunes:category text="Marketing"/>
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<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
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  <title>Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience</title>
  <link>https://www.convergecoffee.co/48</link>
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  <pubDate>Mon, 14 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/870958a0-d023-49fb-bfbd-82ebcfe59873.mp3" length="14590505" type="audio/mp3"/>
  <itunes:episode>48</itunes:episode>
  <itunes:title>Marrying Design and Tech Together to Build a Better Customer Experience</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Marcus Hall, President and Partner of California Closets. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.</itunes:subtitle>
  <itunes:duration>15:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/marcushall/" target="_blank" rel="nofollow noopener"&gt;Marcus Hall&lt;/a&gt;, President and Partner of &lt;a href="https://www.californiaclosets.com/locations/indianapolis/" target="_blank" rel="nofollow noopener"&gt;California Closets&lt;/a&gt;. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.&lt;/p&gt;

&lt;p&gt;More About Marcus. &lt;a href="https://www.linkedin.com/in/marcushall/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/marcushall/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>marcus hall, california closets, marketing design, customer experience, experimental marketing, conventional marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow">Marcus Hall</a>, President and Partner of <a href="https://www.californiaclosets.com/locations/indianapolis/" rel="nofollow">California Closets</a>. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.</p>

<p>More About Marcus. <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow">https://www.linkedin.com/in/marcushall/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow">Marcus Hall</a>, President and Partner of <a href="https://www.californiaclosets.com/locations/indianapolis/" rel="nofollow">California Closets</a>. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.</p>

<p>More About Marcus. <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow">https://www.linkedin.com/in/marcushall/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 47: How Design Leads to Better Customer Engagement</title>
  <link>https://www.convergecoffee.co/47</link>
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  <pubDate>Sun, 13 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>47</itunes:episode>
  <itunes:title>How Design Leads to Better Customer Engagement</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Nemanja Zivkovic, Director of Operations at Default Design. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. </itunes:subtitle>
  <itunes:duration>17:34</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/zivkovicnemanja/" target="_blank" rel="nofollow noopener"&gt;Nemanja Zivkovic&lt;/a&gt;, Director of Operations at &lt;a href="https://www.default-design.com/" target="_blank" rel="nofollow noopener"&gt;Default Design&lt;/a&gt;. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. &lt;/p&gt;

&lt;p&gt;More About Nemanja. &lt;a href="https://www.linkedin.com/in/zivkovicnemanja/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/zivkovicnemanja/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>nemanja zivkovic, default design, marketing design, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow">Nemanja Zivkovic</a>, Director of Operations at <a href="https://www.default-design.com/" rel="nofollow">Default Design</a>. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. </p>

<p>More About Nemanja. <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow">https://www.linkedin.com/in/zivkovicnemanja/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow">Nemanja Zivkovic</a>, Director of Operations at <a href="https://www.default-design.com/" rel="nofollow">Default Design</a>. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. </p>

<p>More About Nemanja. <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow">https://www.linkedin.com/in/zivkovicnemanja/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 21: What Design Reveals about Brand Experience</title>
  <link>https://www.convergecoffee.co/21</link>
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  <pubDate>Fri, 07 Sep 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/1a92bd62-39e2-45bd-b3ba-000cc0daf7c6.mp3" length="46049639" type="audio/mp3"/>
  <itunes:episode>21</itunes:episode>
  <itunes:title>What Design Reveals about Brand Experience</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </itunes:subtitle>
  <itunes:duration>31:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of &lt;a href="http://www.brandingchicks.com/" target="_blank" rel="nofollow noopener"&gt;Branding Chicks&lt;/a&gt;. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. &lt;/p&gt;

&lt;p&gt;More About Nakita. &lt;a href="https://www.linkedin.com/in/nakitapope/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/nakitapope/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>nakita pope, branding chicks, design, marketing strategy, marketing design</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of <a href="http://www.brandingchicks.com/" rel="nofollow">Branding Chicks</a>. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </p>

<p>More About Nakita. <a href="https://www.linkedin.com/in/nakitapope/" rel="nofollow">https://www.linkedin.com/in/nakitapope/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of <a href="http://www.brandingchicks.com/" rel="nofollow">Branding Chicks</a>. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </p>

<p>More About Nakita. <a href="https://www.linkedin.com/in/nakitapope/" rel="nofollow">https://www.linkedin.com/in/nakitapope/</a></p>]]>
  </itunes:summary>
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