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    <title>Converge Coffee - Episodes Tagged with “Marketing Design”</title>
    <link>https://www.convergecoffee.co/tags/marketing%20design</link>
    <pubDate>Mon, 14 Oct 2019 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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<itunes:category text="Business">
  <itunes:category text="Management"/>
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  <title>Episode 48: Marrying Design and Tech Together to Build a Better Customer Experience</title>
  <link>https://www.convergecoffee.co/48</link>
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  <pubDate>Mon, 14 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>48</itunes:episode>
  <itunes:title>Marrying Design and Tech Together to Build a Better Customer Experience</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Marcus Hall, President and Partner of California Closets. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.</itunes:subtitle>
  <itunes:duration>15:10</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/marcushall/" rel="nofollow noopener"&gt;Marcus Hall&lt;/a&gt;, President and Partner of &lt;a href="https://www.californiaclosets.com/locations/indianapolis/" rel="nofollow noopener"&gt;California Closets&lt;/a&gt;. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.&lt;/p&gt;

&lt;p&gt;More About Marcus. &lt;a href="https://www.linkedin.com/in/marcushall/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/marcushall/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>marcus hall, california closets, marketing design, customer experience, experimental marketing, conventional marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow noopener">Marcus Hall</a>, President and Partner of <a href="https://www.californiaclosets.com/locations/indianapolis/" rel="nofollow noopener">California Closets</a>. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.</p>

<p>More About Marcus. <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow noopener">https://www.linkedin.com/in/marcushall/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow noopener">Marcus Hall</a>, President and Partner of <a href="https://www.californiaclosets.com/locations/indianapolis/" rel="nofollow noopener">California Closets</a>. They dive into how you marry design and tech together. They go deeper into how should companies leverage conventional and experimental marketing methods to up-leveling a brand.</p>

<p>More About Marcus. <a href="https://www.linkedin.com/in/marcushall/" rel="nofollow noopener">https://www.linkedin.com/in/marcushall/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 47: How Design Leads to Better Customer Engagement</title>
  <link>https://www.convergecoffee.co/47</link>
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  <pubDate>Sun, 13 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>47</itunes:episode>
  <itunes:title>How Design Leads to Better Customer Engagement</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Nemanja Zivkovic, Director of Operations at Default Design. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. </itunes:subtitle>
  <itunes:duration>17:34</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener"&gt;Nemanja Zivkovic&lt;/a&gt;, Director of Operations at &lt;a href="https://www.default-design.com/" rel="nofollow noopener"&gt;Default Design&lt;/a&gt;. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. &lt;/p&gt;

&lt;p&gt;More About Nemanja. &lt;a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/zivkovicnemanja/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>nemanja zivkovic, default design, marketing design, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener">Nemanja Zivkovic</a>, Director of Operations at <a href="https://www.default-design.com/" rel="nofollow noopener">Default Design</a>. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. </p>

<p>More About Nemanja. <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener">https://www.linkedin.com/in/zivkovicnemanja/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener">Nemanja Zivkovic</a>, Director of Operations at <a href="https://www.default-design.com/" rel="nofollow noopener">Default Design</a>. They dive into why defining conversions first is important. They go deeper into why conversions, marketing automation, and website personalization need to align for great customer engagement. </p>

<p>More About Nemanja. <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener">https://www.linkedin.com/in/zivkovicnemanja/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 21: What Design Reveals about Brand Experience</title>
  <link>https://www.convergecoffee.co/21</link>
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  <pubDate>Fri, 07 Sep 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/1a92bd62-39e2-45bd-b3ba-000cc0daf7c6.mp3" length="46049639" type="audio/mp3"/>
  <itunes:episode>21</itunes:episode>
  <itunes:title>What Design Reveals about Brand Experience</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </itunes:subtitle>
  <itunes:duration>31:41</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of &lt;a href="http://www.brandingchicks.com/" rel="nofollow noopener"&gt;Branding Chicks&lt;/a&gt;. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. &lt;/p&gt;

&lt;p&gt;More About Nakita. &lt;a href="https://www.linkedin.com/in/nakitapope/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/nakitapope/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>nakita pope, branding chicks, design, marketing strategy, marketing design</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of <a href="http://www.brandingchicks.com/" rel="nofollow noopener">Branding Chicks</a>. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </p>

<p>More About Nakita. <a href="https://www.linkedin.com/in/nakitapope/" rel="nofollow noopener">https://www.linkedin.com/in/nakitapope/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of <a href="http://www.brandingchicks.com/" rel="nofollow noopener">Branding Chicks</a>. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </p>

<p>More About Nakita. <a href="https://www.linkedin.com/in/nakitapope/" rel="nofollow noopener">https://www.linkedin.com/in/nakitapope/</a></p>]]>
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