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    <title>Converge Coffee - Episodes Tagged with “Kyle Lacy”</title>
    <link>https://www.convergecoffee.co/tags/kyle%20lacy</link>
    <pubDate>Tue, 01 Oct 2019 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 35: How to Learn from Marketing Failures and Grow the Company</title>
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  <pubDate>Tue, 01 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>35</itunes:episode>
  <itunes:title>How to Learn from Marketing Failures and Grow the Company</itunes:title>
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  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Kyle Lacy, CMO at Lessonly. They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever. </itunes:subtitle>
  <itunes:duration>18:34</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://kylelacy.com/" target="_blank" rel="nofollow noopener"&gt;Kyle Lacy&lt;/a&gt;, CMO at &lt;a href="https://www.lessonly.com/" target="_blank" rel="nofollow noopener"&gt;Lessonly.&lt;/a&gt; They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever. &lt;/p&gt;

&lt;p&gt;More About Kyle. &lt;a href="https://www.linkedin.com/in/kylelacy/" target="_blank" rel="nofollow noopener"&gt;https://www.linkedin.com/in/kylelacy/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>kyle lacy, lessonly, marketing tech, marketing messaging, customer experience</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with <a href="https://kylelacy.com/" target="_blank" rel="nofollow noopener">Kyle Lacy</a>, CMO at <a href="https://www.lessonly.com/" target="_blank" rel="nofollow noopener">Lessonly.</a> They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever. </p>

<p>More About Kyle. <a href="https://www.linkedin.com/in/kylelacy/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/kylelacy/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with <a href="https://kylelacy.com/" target="_blank" rel="nofollow noopener">Kyle Lacy</a>, CMO at <a href="https://www.lessonly.com/" target="_blank" rel="nofollow noopener">Lessonly.</a> They dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. They chatted about the launch of Lessonly's website redesign and the strategy behind the project. And they talk about growing from our marketing failures to be stronger than ever. </p>

<p>More About Kyle. <a href="https://www.linkedin.com/in/kylelacy/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/kylelacy/</a></p>]]>
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