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    <title>Converge Coffee - Episodes Tagged with “Jim Martin”</title>
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    <pubDate>Fri, 30 Nov 2018 10:00:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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  <title>Episode 32: Play the Way You Practice with Venue Marketing</title>
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  <pubDate>Fri, 30 Nov 2018 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>32</itunes:episode>
  <itunes:title>Play the Way You Practice with Venue Marketing</itunes:title>
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  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. </itunes:subtitle>
  <itunes:duration>41:52</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Jim Martin, Founder and President of &lt;a href="http://venueintel.com/" rel="nofollow noopener"&gt;Venue Intelligence&lt;/a&gt;. They dive into why any company needs a &lt;a href="https://www.venueintel.com/playbook/" rel="nofollow noopener"&gt;venue playbook&lt;/a&gt;. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. &lt;/p&gt;

&lt;p&gt;More About Jim. &lt;a href="https://www.linkedin.com/in/jim-martin-048a48/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/jim-martin-048a48/&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Jim Martin, Founder and President of <a href="http://venueintel.com/" rel="nofollow noopener">Venue Intelligence</a>. They dive into why any company needs a <a href="https://www.venueintel.com/playbook/" rel="nofollow noopener">venue playbook</a>. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. </p>

<p>More About Jim. <a href="https://www.linkedin.com/in/jim-martin-048a48/" rel="nofollow noopener">https://www.linkedin.com/in/jim-martin-048a48/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Jim Martin, Founder and President of <a href="http://venueintel.com/" rel="nofollow noopener">Venue Intelligence</a>. They dive into why any company needs a <a href="https://www.venueintel.com/playbook/" rel="nofollow noopener">venue playbook</a>. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. </p>

<p>More About Jim. <a href="https://www.linkedin.com/in/jim-martin-048a48/" rel="nofollow noopener">https://www.linkedin.com/in/jim-martin-048a48/</a></p>]]>
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