web02.fireside.fm Wed, 20 May 2026 04:51:18 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Jack Paxton” https://www.convergecoffee.co/tags/jack%20paxton Fri, 19 Mar 2021 10:15:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 93: How to Leverage Content Creators to Create Great Customer Experiences https://www.convergecoffee.co/93 ea2b272a-d57c-4b19-a126-2879c120171f Fri, 19 Mar 2021 10:15:00 -0400 Sean Sullivan 93 How to Leverage Content Creators to Create Great Customer Experiences full 5 Sean Sullivan In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed. 26:49 no <p>In this episode, Sean sits down with Jack Paxton, owner of <a href="https://topgrowthmarketing.com/" target="_blank" rel="nofollow noopener">Top Growth Marketing</a>, <a href="https://vyper.ai/" target="_blank" rel="nofollow noopener">Vyper</a>, and <a href="https://hyax.com/" target="_blank" rel="nofollow noopener">Hyax</a>. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.</p> <p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jackpaxton/</a> </p> jack paxton, top growth marketing, vyper, hyax, content, messaging, customer experience In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> In this episode, Sean sits down with Jack Paxton, owner of Top Growth Marketing, Vyper, and Hyax. Jack is not a stranger to Converge Coffee. They dive into why Jack focuses on content creators being a focal point around customer experience. They go deeper into how Jack builds audiences via rent or owned content. Jack shares insights on how to maximized value from customer experiences. Jack's never satisfied vibe shows in his tone and is represented in his constant need to try test theories and systems and seeing his clients and employees succeed.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> Episode 60: Focusing Your Product to Serve Your Customers https://www.convergecoffee.co/60 ae71dceb-8542-41ef-b7fd-16f2573172cb Fri, 31 Jan 2020 10:00:00 -0500 Sean Sullivan 60 Focusing Your Product to Serve Your Customers full 3 Sean Sullivan In this episode, Sean sits down with Jack Paxton, co-founder of Vyper.io. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. 20:24 no <p>In this episode, Sean sits down with Jack Paxton, co-founder of <a href="https://vyper.io/" target="_blank" rel="nofollow noopener">Vyper.io</a>. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper. </p> <p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jackpaxton/</a> </p> jack paxton, vyper, vyper.io, startup marketing, messaging, customer service, customer engagement In this episode, Sean sits down with Jack Paxton, co-founder of Vyper.io. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> In this episode, Sean sits down with Jack Paxton, co-founder of Vyper.io. They dive into what's new with Vyper since over a year since the last recording. They go deeper into why companies should focus on one or two particular features and expand resources to help customers. Jack also gives some great startup marketing advice after 2 years working on Vyper.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> Episode 10: Paid Acquisition and Media Buying Strategic Steps https://www.convergecoffee.co/10 ad9d23ac-d892-404f-844b-1867775f2fac Fri, 08 Jun 2018 10:00:00 -0400 Sean Sullivan 10 Paid Acquisition and Media Buying Strategic Steps full 2 Sean Sullivan In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. The dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers. 30:57 no <p>In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.</p> <p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jackpaxton/</a> </p> customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> Episode 2: Marketing a Growth Hacking Product https://www.convergecoffee.co/2 59f9ae78-cb52-4031-8a39-4fbf91ed2a42 Mon, 16 Oct 2017 09:00:00 -0400 Sean Sullivan 2 Marketing a Growth Hacking Product full 1 Sean Sullivan In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. 39:23 no <p>In this episode, Sean sits down with Jack Paxton, co-founder of <a href="https://vyper.io/" target="_blank" rel="nofollow noopener">Vyper</a>, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking. </p> <p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jackpaxton/</a> </p> affiliate marketing, growth hacking, jack paxton, marketing technology, martech, marketing tech, viral marketing In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> In this episode, Sean sits down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.

More About Jack. https://www.linkedin.com/in/jackpaxton/

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