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    <title>Converge Coffee - Episodes Tagged with “Funky Marketing”</title>
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    <pubDate>Fri, 17 Mar 2023 10:30:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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  <title>Episode 132: Why Demand Creation Resonates Better with B2B Customers</title>
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  <pubDate>Fri, 17 Mar 2023 10:30:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>132</itunes:episode>
  <itunes:title>Why Demand Creation Resonates Better with B2B Customers</itunes:title>
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  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Nemanja Zivkovic, founder &amp; CEO of Funky Marketing. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.
More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/ </itunes:subtitle>
  <itunes:duration>29:12</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Nemanja Zivkovic, founder &amp;amp; CEO of &lt;a href="https://www.funkymarketing.net/" rel="nofollow noopener"&gt;Funky Marketing&lt;/a&gt;. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.&lt;br&gt;
More About Nemanja. &lt;a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/zivkovicnemanja/&lt;/a&gt;  &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Nemanja Zivkovic, founder &amp; CEO of <a href="https://www.funkymarketing.net/" rel="nofollow noopener">Funky Marketing</a>. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.<br>
More About Nemanja. <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener">https://www.linkedin.com/in/zivkovicnemanja/</a> </p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Nemanja Zivkovic, founder &amp; CEO of <a href="https://www.funkymarketing.net/" rel="nofollow noopener">Funky Marketing</a>. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.<br>
More About Nemanja. <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener">https://www.linkedin.com/in/zivkovicnemanja/</a> </p>]]>
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