app01 Sat, 12 Sep 2026 02:33:22 +0000 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Event Marketing” https://www.convergecoffee.co/tags/event%20marketing Fri, 30 Nov 2018 10:00:00 -0500 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 32: Play the Way You Practice with Venue Marketing https://www.convergecoffee.co/32 414e6e4e-234a-4e60-82d0-7881ad448173 Fri, 30 Nov 2018 10:00:00 -0500 Sean Sullivan 32 Play the Way You Practice with Venue Marketing full 2 Sean Sullivan In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. 41:52 no <p>In this episode, Sean sits down with Jim Martin, Founder and President of <a href="http://venueintel.com/" rel="nofollow noopener">Venue Intelligence</a>. They dive into why any company needs a <a href="https://www.venueintel.com/playbook/" rel="nofollow noopener">venue playbook</a>. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. </p> <p>More About Jim. <a href="https://www.linkedin.com/in/jim-martin-048a48/" rel="nofollow noopener">https://www.linkedin.com/in/jim-martin-048a48/</a> </p> jim martin, venue intelligence, venue intel, event marketing, venue marketing, saas marketing, product marketing In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company.

More About Jim. https://www.linkedin.com/in/jim-martin-048a48/

]]> In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company.

More About Jim. https://www.linkedin.com/in/jim-martin-048a48/

]]> Episode 29: How Indiana University Fosters Experience through Learning Spaces https://www.convergecoffee.co/29 456d9be4-f287-4dc5-b2cf-0df3157076dc Fri, 02 Nov 2018 10:00:00 -0400 Sean Sullivan 29 How Indiana University Fosters Experience through Learning Spaces full 2 Sean Sullivan In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of Vision Loft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces and VisionLoft on how spaces help people and bring them together. 23:15 no <p>In this episode, Sean sits down with Julie Johnston, director of <a href="https://learningspaces.iu.edu/" rel="nofollow noopener">Learning Spaces</a> for Indiana University and co-owner of <a href="https://www.visionloftevents.com/" rel="nofollow noopener">VisionLoft</a>. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, <a href="https://mosaic.iu.edu/" rel="nofollow noopener">Mosaic</a>, and VisionLoft on how spaces help people and bring them together.</p> <p>More About Julie. <a href="https://www.linkedin.com/in/julieajohnston/" rel="nofollow noopener">https://www.linkedin.com/in/julieajohnston/</a> </p> julie johnston, learning spaces, indiana university, customer experience, event marketing In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of VisionLoft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, Mosaic, and VisionLoft on how spaces help people and bring them together.

More About Julie. https://www.linkedin.com/in/julieajohnston/

]]> In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of VisionLoft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, Mosaic, and VisionLoft on how spaces help people and bring them together.

More About Julie. https://www.linkedin.com/in/julieajohnston/

]]> Episode 6: Grow Your Event Marketing Through Community Based Relationships https://www.convergecoffee.co/6 cf22becc-7112-404f-9c48-5faac4d4c277 Wed, 28 Mar 2018 10:00:00 -0400 Sean Sullivan 6 Grow Your Event Marketing Through Community Based Relationships full 2 Sean Sullivan In this episode, Sean sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus. Learn how Centric cultivated innovation in Indiana. 27:55 no <p>In this episode, Sean sits down with Jason Williams, Executive Director, at <a href="http://www.centricindiana.org/" rel="nofollow noopener">Centric Indy</a>, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus and about their <a href="http://www.dayofinnovation.com/" rel="nofollow noopener">Day of Innovation</a>. Learn how Centric cultivated innovation in Indiana. </p> <p>More About Jason. <a href="https://www.linkedin.com/in/jawbrain/" rel="nofollow noopener">https://www.linkedin.com/in/jawbrain/</a> </p> centric indy, centric indiana, customer experience, day of innovation, event marketing, innovation, jason williams In this episode, Sean sits down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus and about their Day of Innovation. Learn how Centric cultivated innovation in Indiana.

More About Jason. https://www.linkedin.com/in/jawbrain/

]]> In this episode, Sean sits down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus and about their Day of Innovation. Learn how Centric cultivated innovation in Indiana.

More About Jason. https://www.linkedin.com/in/jawbrain/

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