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    <title>Converge Coffee - Episodes Tagged with “Event Marketing”</title>
    <link>https://www.convergecoffee.co/tags/event%20marketing</link>
    <pubDate>Fri, 30 Nov 2018 10:00:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <itunes:category text="Marketing"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
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  <title>Episode 32: Play the Way You Practice with Venue Marketing</title>
  <link>https://www.convergecoffee.co/32</link>
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  <pubDate>Fri, 30 Nov 2018 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>32</itunes:episode>
  <itunes:title>Play the Way You Practice with Venue Marketing</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence. They dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. </itunes:subtitle>
  <itunes:duration>41:52</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Jim Martin, Founder and President of Venue Intelligence (http://venueintel.com/). They dive into why any company needs a venue playbook (https://www.venueintel.com/playbook/). Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim's company targets security, operations, and marketing at any company. 
More About Jim. https://www.linkedin.com/in/jim-martin-048a48/ 
</description>
  <itunes:keywords>jim martin, venue intelligence, venue intel, event marketing, venue marketing, saas marketing, product marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Jim Martin, Founder and President of <a href="http://venueintel.com/" rel="nofollow">Venue Intelligence</a>. They dive into why any company needs a <a href="https://www.venueintel.com/playbook/" rel="nofollow">venue playbook</a>. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim&#39;s company targets security, operations, and marketing at any company. </p>

<p>More About Jim. <a href="https://www.linkedin.com/in/jim-martin-048a48/" rel="nofollow">https://www.linkedin.com/in/jim-martin-048a48/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Jim Martin, Founder and President of <a href="http://venueintel.com/" rel="nofollow">Venue Intelligence</a>. They dive into why any company needs a <a href="https://www.venueintel.com/playbook/" rel="nofollow">venue playbook</a>. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. They dive deeper on why Jim&#39;s company targets security, operations, and marketing at any company. </p>

<p>More About Jim. <a href="https://www.linkedin.com/in/jim-martin-048a48/" rel="nofollow">https://www.linkedin.com/in/jim-martin-048a48/</a></p>]]>
  </itunes:summary>
</item>
<item>
  <title>Episode 29: How Indiana University Fosters Experience through Learning Spaces</title>
  <link>https://www.convergecoffee.co/29</link>
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  <pubDate>Fri, 02 Nov 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>29</itunes:episode>
  <itunes:title>How Indiana University Fosters Experience through Learning Spaces</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Julie Johnston, director of Learning Spaces for Indiana University and co-owner of Vision Loft. They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces and VisionLoft on how spaces help people and bring them together.</itunes:subtitle>
  <itunes:duration>23:15</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Julie Johnston, director of Learning Spaces (https://learningspaces.iu.edu/) for Indiana University and co-owner of VisionLoft (https://www.visionloftevents.com/). They dive into what IU's Learning Spaces initiative is and how its helping the state's community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, Mosaic (https://mosaic.iu.edu/), and VisionLoft on how spaces help people and bring them together.
More About Julie. https://www.linkedin.com/in/julieajohnston/ 
</description>
  <itunes:keywords>julie johnston, learning spaces, indiana university, customer experience, event marketing</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Julie Johnston, director of <a href="https://learningspaces.iu.edu/" rel="nofollow">Learning Spaces</a> for Indiana University and co-owner of <a href="https://www.visionloftevents.com/" rel="nofollow">VisionLoft</a>. They dive into what IU&#39;s Learning Spaces initiative is and how its helping the state&#39;s community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, <a href="https://mosaic.iu.edu/" rel="nofollow">Mosaic</a>, and VisionLoft on how spaces help people and bring them together.</p>

<p>More About Julie. <a href="https://www.linkedin.com/in/julieajohnston/" rel="nofollow">https://www.linkedin.com/in/julieajohnston/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Julie Johnston, director of <a href="https://learningspaces.iu.edu/" rel="nofollow">Learning Spaces</a> for Indiana University and co-owner of <a href="https://www.visionloftevents.com/" rel="nofollow">VisionLoft</a>. They dive into what IU&#39;s Learning Spaces initiative is and how its helping the state&#39;s community hubs. They talk about how customer experience is crucial for students, faculty, and outside resources to thrive. Julie dives deeper into her passion with Learning Spaces, <a href="https://mosaic.iu.edu/" rel="nofollow">Mosaic</a>, and VisionLoft on how spaces help people and bring them together.</p>

<p>More About Julie. <a href="https://www.linkedin.com/in/julieajohnston/" rel="nofollow">https://www.linkedin.com/in/julieajohnston/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 6: Grow Your Event Marketing Through Community Based Relationships</title>
  <link>https://www.convergecoffee.co/6</link>
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  <pubDate>Wed, 28 Mar 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cf22becc-7112-404f-9c48-5faac4d4c277.mp3" length="40226872" type="audio/mp3"/>
  <itunes:episode>6</itunes:episode>
  <itunes:title>Grow Your Event Marketing Through Community Based Relationships</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus. Learn how Centric cultivated innovation in Indiana. </itunes:subtitle>
  <itunes:duration>27:55</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>In this episode, Sean sits down with Jason Williams, Executive Director, at Centric Indy (http://www.centricindiana.org/), and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric's community based focus and about their Day of Innovation (http://www.dayofinnovation.com/). Learn how Centric cultivated innovation in Indiana. 
More About Jason. https://www.linkedin.com/in/jawbrain/ 
</description>
  <itunes:keywords>centric indy, centric indiana, customer experience, day of innovation, event marketing, innovation, jason williams</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Jason Williams, Executive Director, at <a href="http://www.centricindiana.org/" rel="nofollow">Centric Indy</a>, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric&#39;s community based focus and about their <a href="http://www.dayofinnovation.com/" rel="nofollow">Day of Innovation</a>. Learn how Centric cultivated innovation in Indiana. </p>

<p>More About Jason. <a href="https://www.linkedin.com/in/jawbrain/" rel="nofollow">https://www.linkedin.com/in/jawbrain/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Jason Williams, Executive Director, at <a href="http://www.centricindiana.org/" rel="nofollow">Centric Indy</a>, and talk about how to put on a great event. They dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and Sean go on to talk about Centric&#39;s community based focus and about their <a href="http://www.dayofinnovation.com/" rel="nofollow">Day of Innovation</a>. Learn how Centric cultivated innovation in Indiana. </p>

<p>More About Jason. <a href="https://www.linkedin.com/in/jawbrain/" rel="nofollow">https://www.linkedin.com/in/jawbrain/</a></p>]]>
  </itunes:summary>
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