<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" encoding="UTF-8" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:atom="http://www.w3.org/2005/Atom/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:fireside="http://fireside.fm/modules/rss/fireside">
  <channel>
    <fireside:hostname>app03</fireside:hostname>
    <fireside:genDate>Wed, 19 Aug 2026 14:22:39 +0000</fireside:genDate>
    <generator>Fireside (https://fireside.fm)</generator>
    <title>Converge Coffee - Episodes Tagged with “Evan Knox”</title>
    <link>https://www.convergecoffee.co/tags/evan%20knox</link>
    <pubDate>Fri, 23 Oct 2020 08:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
    <language>en-us</language>
    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
    <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
    </itunes:owner>
<itunes:category text="Business">
  <itunes:category text="Entrepreneurship"/>
</itunes:category>
<itunes:category text="Business">
  <itunes:category text="Management"/>
</itunes:category>
<item>
  <title>Episode 65: Creating Your Brand's Story</title>
  <link>https://www.convergecoffee.co/65</link>
  <guid isPermaLink="false">1e388515-8709-4816-b4ae-9b60c6a7b0a9</guid>
  <pubDate>Fri, 23 Oct 2020 08:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/1e388515-8709-4816-b4ae-9b60c6a7b0a9.mp3" length="26353311" type="audio/mpeg"/>
  <itunes:episode>65</itunes:episode>
  <itunes:title>Creating Your Brand's Story</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Evan Knox, CMO of Caffeine Marketing. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.</itunes:subtitle>
  <itunes:duration>18:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with Evan Knox, CMO of &lt;a href="https://caffeine.marketing/" rel="nofollow noopener"&gt;Caffeine Marketing&lt;/a&gt;. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.&lt;/p&gt;

&lt;p&gt;More About Evan. &lt;a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/evan-knox/&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>evan knox, caffeine marketing, brand storytelling, story telling, messaging, story brand</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Evan Knox, CMO of <a href="https://caffeine.marketing/" rel="nofollow noopener">Caffeine Marketing</a>. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.</p>

<p>More About Evan. <a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow noopener">https://www.linkedin.com/in/evan-knox/</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Evan Knox, CMO of <a href="https://caffeine.marketing/" rel="nofollow noopener">Caffeine Marketing</a>. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.</p>

<p>More About Evan. <a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow noopener">https://www.linkedin.com/in/evan-knox/</a></p>]]>
  </itunes:summary>
</item>
  </channel>
</rss>
