web01.fireside.fm Wed, 20 May 2026 04:50:47 -0500 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “Design” https://www.convergecoffee.co/tags/design Fri, 19 Mar 2021 11:00:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 96: Trust Your Instincts about Your Customers https://www.convergecoffee.co/96 ffeebc55-ce92-4ae8-a5cc-40c425003d16 Fri, 19 Mar 2021 11:00:00 -0400 Sean Sullivan 96 Trust Your Instincts about Your Customers full 5 Sean Sullivan In this episode, Sean sits down with Whitney Vredenburgh, CEO at Nested Spaces. They dive into why Whitney started her company. They go deeper into her experiences being an entrepreneurial woman. Whitney shares insights on how women can and should start a company. Whitney's calm, kind vibe shows in her tone and is represented in her passions to help her customers. 25:17 no <p>In this episode, Sean sits down with Whitney Vredenburgh, CEO at <a href="https://www.nestedspaces.com/" target="_blank" rel="nofollow noopener">Nested Spaces</a>. They dive into why Whitney started her company. They go deeper into her experiences being an entrepreneurial woman. Whitney shares insights on how women can and should start a company. Whitney's calm, kind vibe shows in her tone and is represented in her passions to help her customers.</p> <p>More About Whitney. <a href="https://www.linkedin.com/in/whitneysparksvredenburgh/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/whitneysparksvredenburgh/</a> </p> whitney vredenburgh, nested spaces, customer experience, intuition, design In this episode, Sean sits down with Whitney Vredenburgh, CEO at Nested Spaces. They dive into why Whitney started her company. They go deeper into her experiences being an entrepreneurial woman. Whitney shares insights on how women can and should start a company. Whitney's calm, kind vibe shows in her tone and is represented in her passions to help her customers.

More About Whitney. https://www.linkedin.com/in/whitneysparksvredenburgh/

]]> In this episode, Sean sits down with Whitney Vredenburgh, CEO at Nested Spaces. They dive into why Whitney started her company. They go deeper into her experiences being an entrepreneurial woman. Whitney shares insights on how women can and should start a company. Whitney's calm, kind vibe shows in her tone and is represented in her passions to help her customers.

More About Whitney. https://www.linkedin.com/in/whitneysparksvredenburgh/

]]> Episode 91: The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right. https://www.convergecoffee.co/91 8c6641b2-e454-41f3-b43c-50757b2afd46 Fri, 19 Mar 2021 09:45:00 -0400 Sean Sullivan 91 The Digital Product's Life is the Customer Experience. Build the Right Thing and Building the Thing Right. full 5 Sean Sullivan In this episode, Sean sits down with Mike Reynolds, CEO at Innovatemap. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success. 39:38 no <p>In this episode, Sean sits down with Mike Reynolds, CEO at <a href="https://innovatemap.com/" target="_blank" rel="nofollow noopener">Innovatemap</a>. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.</p> <p>More About Mike. <a href="https://www.linkedin.com/in/mike-reynolds-8594932/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/mike-reynolds-8594932/</a> </p> mike reynolds, innovatemap, digital products, design, technology, messaging, product design, product technology, product messaging, customer experience In this episode, Sean sits down with Mike Reynolds, CEO at Innovatemap. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.

More About Mike. https://www.linkedin.com/in/mike-reynolds-8594932/

]]> In this episode, Sean sits down with Mike Reynolds, CEO at Innovatemap. They dive into how Mike started the company and how the customer landscape has changed. Hint: Digital products are not exclusively for the tech scene. They go deeper into how Mike's company has adapted well to digital innovation and the workplace. Mike goes deeper on new digital trends but the importance of keeping customer experience as a primary focus in product messaging, design, and technology. Mike's enthusiasm about digital products and his team is evident of Innovatemap's success and how passion can come success.

More About Mike. https://www.linkedin.com/in/mike-reynolds-8594932/

]]> Episode 87: Create Great Experience By Focusing on Your Passions and Community https://www.convergecoffee.co/87 41b9c5a6-1bb1-4254-b265-f366d5e0c056 Fri, 05 Feb 2021 09:30:00 -0500 Sean Sullivan 87 Create Great Experience By Focusing on Your Passions and Community full 4 Sean Sullivan In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative. They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses. 25:05 no <p>In this episode, Sean sits down with Ryan Hunley, owner and art director at <a href="https://2ndcreative.com/" target="_blank" rel="nofollow noopener">Second Street Creative</a>. They dive into why Ryan started Second Street and how that led to establishing <a href="https://creativemornings.com/cities/ind" target="_blank" rel="nofollow noopener">Creative Mornings Indianapolis Chapter</a>. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.</p> <p>More About Ryan. <a href="https://www.linkedin.com/in/brhunley/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/brhunley/</a> </p> ryan hunley, second street creative, creative mornings, design, customer experience, marketing In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative. They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.

More About Ryan. https://www.linkedin.com/in/brhunley/

]]> In this episode, Sean sits down with Ryan Hunley, owner and art director at Second Street Creative. They dive into why Ryan started Second Street and how that led to establishing Creative Mornings Indianapolis Chapter. They go deeper into how Ryan builds community through storytelling. Ryan shares insights on how to develop your concept of identity and how develop that entrepreneurial drive. Ryan's chill, fresh vibe shows in his tone and is represented in his passions and focuses.

More About Ryan. https://www.linkedin.com/in/brhunley/

]]> Episode 75: Marrying Digital with a Personal Experience https://www.convergecoffee.co/75 7025f5ad-e4bf-4303-ba5d-f241079706de Fri, 23 Oct 2020 10:45:00 -0400 Sean Sullivan 75 Marrying Digital with a Personal Experience full 4 Sean Sullivan In this episode, Sean sits down with John Surdakowski, founder of Avex Designs. They dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. They go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience. 39:53 no <p>In this episode, Sean sits down with John Surdakowski, founder of <a href="https://avexdesigns.com/" target="_blank" rel="nofollow noopener">Avex Designs</a>. They dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. They go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.</p> <p>More About John. <a href="https://www.linkedin.com/in/jsurda/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jsurda/</a> </p> john surdakowski, avex designs, shopify plus partner, shopify plus, ecommerce, dtc brands, design, customer experience In this episode, Sean sits down with John Surdakowski, founder of Avex Designs. They dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. They go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.

More About John. https://www.linkedin.com/in/jsurda/

]]> In this episode, Sean sits down with John Surdakowski, founder of Avex Designs. They dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. They go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.

More About John. https://www.linkedin.com/in/jsurda/

]]> Episode 67: Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing https://www.convergecoffee.co/67 d5bfa8fc-19b3-43ef-8a85-1fa4d004785f Fri, 23 Oct 2020 08:30:00 -0400 Sean Sullivan 67 Understanding the Customer Journey Through Your Design and Technology - Customizing the Journey While Systematizing full 4 Sean Sullivan In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers. 25:02 no <p>In this episode, Sean sits down with Chip Wade, owner and lead designer at <a href="https://wadeworkscreative.com/" target="_blank" rel="nofollow noopener">Wade Works Creative</a>. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.</p> <p>More About Chip. <a href="https://www.linkedin.com/in/chip-wade-58516429/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/chip-wade-58516429/</a> </p> chip wade, wade works creative, digital interactive technology, marketing technology, marketing tech, martech, design, technology, customer experience In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.

More About Chip. https://www.linkedin.com/in/chip-wade-58516429/

]]> In this episode, Sean sits down with Chip Wade, owner and lead designer at Wade Works Creative. They dive into Chip's unique background with mechanical engineering and how that has transformed his company's unique value add to customers. They do deeper into the future of digital interactive technology and how that is transforming the home experience. Chip shares what his tech can do and how aligning that with the right messaging helps customers.

More About Chip. https://www.linkedin.com/in/chip-wade-58516429/

]]> Episode 52: Small Actions Make Big Impact Using Design Thinking https://www.convergecoffee.co/52 ce48f5f5-7a0b-45af-b5c7-383fd6fd3247 Fri, 01 Nov 2019 10:00:00 -0400 Sean Sullivan 52 Small Actions Make Big Impact Using Design Thinking full 3 Sean Sullivan In this episode, Sean sits down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. They dive into what is Design Thinking. They go deeper into design thinking steps and practical examples. 20:46 no <p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/terriwada/" target="_blank" rel="nofollow noopener">Terri Wada</a>, President of <a href="https://collabocreative.com/" target="_blank" rel="nofollow noopener">Collabo Creative</a>, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. They dive into what is Design Thinking. They go deeper into design thinking steps and practical examples.</p> <p>More About Terri. <a href="https://www.linkedin.com/in/terriwada/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/terriwada/</a> </p> terri wada, collabo creative, design thinking In this episode, Sean sits down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. They dive into what is Design Thinking. They go deeper into design thinking steps and practical examples.

More About Terri. https://www.linkedin.com/in/terriwada/

]]> In this episode, Sean sits down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. They dive into what is Design Thinking. They go deeper into design thinking steps and practical examples.

More About Terri. https://www.linkedin.com/in/terriwada/

]]> Episode 21: What Design Reveals about Brand Experience https://www.convergecoffee.co/21 1a92bd62-39e2-45bd-b3ba-000cc0daf7c6 Fri, 07 Sep 2018 10:00:00 -0400 Sean Sullivan 21 What Design Reveals about Brand Experience full 2 Sean Sullivan In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. 31:41 no <p>In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of <a href="http://www.brandingchicks.com/" target="_blank" rel="nofollow noopener">Branding Chicks</a>. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience. </p> <p>More About Nakita. <a href="https://www.linkedin.com/in/nakitapope/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/nakitapope/</a> </p> nakita pope, branding chicks, design, marketing strategy, marketing design In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

]]> In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/

]]> Episode 18: Why Design Thinking Helps Find the Right Customers https://www.convergecoffee.co/18 b458cad7-7739-4300-81c4-6d805400a0b6 Fri, 17 Aug 2018 10:00:00 -0400 Sean Sullivan 18 Why Design Thinking Helps Find the Right Customers full 2 Sean Sullivan In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. 29:27 no <p>In this episode, Sean sits down with Andrew Curtis, president and creative of <a href="https://fuelvm.com/" target="_blank" rel="nofollow noopener">Fuel VM</a>. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.</p> <p>More About Andrew. <a href="https://www.linkedin.com/in/fuelvm/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/fuelvm/</a> </p> andrew curtis, b2c marketing, b2b marketing, design, branding, brand marketing, marketing strategy In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> Episode 15: How to Build a Community with Design https://www.convergecoffee.co/15 cba727f5-3632-426e-b407-a7c248842b2b Fri, 27 Jul 2018 10:00:00 -0400 Sean Sullivan 15 How to Build a Community with Design full 2 Sean Sullivan In this episode, Sean sits down with Johnathan Grzybowski, co-founder of Penji. They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations. 30:20 no <p>In this episode, Sean sits down with Johnathan Grzybowski, co-founder of <a href="https://penji.co/" target="_blank" rel="nofollow noopener">Penji</a>. They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.</p> <p>More About Johnathan. <a href="https://www.linkedin.com/in/grzybowskij/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/grzybowskij/</a> </p> johnathan grzybowski, penji, design In this episode, Sean sits down with Johnathan Grzybowski, co-founder of Penji. They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.

More About Johnathan. https://www.linkedin.com/in/grzybowskij/

]]> In this episode, Sean sits down with Johnathan Grzybowski, co-founder of Penji. They dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why companies should be and market themselves as social conscious organizations.

More About Johnathan. https://www.linkedin.com/in/grzybowskij/

]]> Episode 11: Marketing an International Design Tech Product https://www.convergecoffee.co/11 ab1536d8-0e1a-475c-989f-56ee7d0bf958 Fri, 15 Jun 2018 10:00:00 -0400 Sean Sullivan 11 Marketing an International Design Tech Product full 2 Sean Sullivan In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation. 25:16 no <p>In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, <a href="https://www.tailorbrands.com/" target="_blank" rel="nofollow noopener">Tailor Brands</a>, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, <a href="https://www.facebook.com/groups/tailorsmallbiznation/" target="_blank" rel="nofollow noopener">Small Biz Nation</a>.</p> <p>More About Yali. <a href="https://www.linkedin.com/in/yalisaar/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/yalisaar/</a> </p> branding, branding agency, branding language, brands, design, design language, design tech product, marketing tech, marketing technology, martech, tailor brands, yali saar In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

More About Yali. https://www.linkedin.com/in/yalisaar/

]]> In this episode, Sean sits down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency, Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and Sean dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.

More About Yali. https://www.linkedin.com/in/yalisaar/

]]> Episode 10: Paid Acquisition and Media Buying Strategic Steps https://www.convergecoffee.co/10 ad9d23ac-d892-404f-844b-1867775f2fac Fri, 08 Jun 2018 10:00:00 -0400 Sean Sullivan 10 Paid Acquisition and Media Buying Strategic Steps full 2 Sean Sullivan In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. The dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers. 30:57 no <p>In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.</p> <p>More About Jack. <a href="https://www.linkedin.com/in/jackpaxton/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/jackpaxton/</a> </p> customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> In this episode, Sean sits down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. They dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 4) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 5) Use attribution on your advertising. Know how long and how much to get customers.

More About Jack. https://www.linkedin.com/in/jackpaxton/

]]> Episode 9: How Should Product, Customer Success, and Marketing Work Well Together https://www.convergecoffee.co/9 8af0bc03-2266-4874-95b7-2519cfe2a7dc Fri, 18 May 2018 10:00:00 -0400 Sean Sullivan 9 How Should Product, Customer Success, and Marketing Work Well Together full 2 Sean Sullivan In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. 32:58 no <p>In this episode, Sean sits down with Eric Prugh, COO, at <a href="https://www.pactsafe.com" target="_blank" rel="nofollow noopener">PactSafe</a>, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another. </p> <p>More About Eric. <a href="https://www.linkedin.com/in/prugh" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/prugh</a> </p> customer experience, customer success, design, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, marketing tech, marketing technology, martech, messaging, outbound marketing, pactsafe, product fit, product marketing In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.

More About Eric. https://www.linkedin.com/in/prugh

]]> In this episode, Sean sits down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. They dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.

More About Eric. https://www.linkedin.com/in/prugh

]]> Episode 7: How Startups and VCs Market Themselves https://www.convergecoffee.co/7 3be7a42b-a8c6-45d4-93fe-d5fc72b787be Fri, 27 Apr 2018 10:00:00 -0400 Sean Sullivan 7 How Startups and VCs Market Themselves full 2 Sean Sullivan In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business. 37:26 no <p>In this episode, Sean sits down with Srikar Kalvakolanu, Strategy &amp; Innovation Specialist, at <a href="https://highalpha.com/" target="_blank" rel="nofollow noopener">High Alpha</a>, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.</p> <p>More About Srikar. <a href="https://www.linkedin.com/in/srikarvkalvakolanu/" target="_blank" rel="nofollow noopener">https://www.linkedin.com/in/srikarvkalvakolanu/</a> </p> buyer experience, customer experience, design, high alpha, marketing tech, marketing technology, martech, messaging, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

]]> In this episode, Sean sits down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. They dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.

More About Srikar. https://www.linkedin.com/in/srikarvkalvakolanu/

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