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    <title>Converge Coffee - Episodes Tagged with “Creating A Brand”</title>
    <link>https://www.convergecoffee.co/tags/creating%20a%20brand</link>
    <pubDate>Fri, 15 Oct 2021 09:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 112: How to Leverage Your Podcast to Build Great Customer Experiences</title>
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  <pubDate>Fri, 15 Oct 2021 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>112</itunes:episode>
  <itunes:title>How to Leverage Your Podcast to Build Great Customer Experiences</itunes:title>
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  <itunes:season>5</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Alex Sanfilippo. They dive into why Alex started PodMatch and PodcastSOP and his need to help solocasters scaling their podcasts. They go deeper into his approach on figuring out product market fit.  Alex explains from his experience how to leverage being a guest and a host in podcasting. Alex shares insights on how deliver better customer experiences through podcasting and marketing channels leading to the podcast. Alex's excited and friendly tone shows how passionate he is about helping podcasters and solocasters alike scale their podcasts and grow communities.</itunes:subtitle>
  <itunes:duration>18:43</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Alex Sanfilippo. They dive into why Alex started &lt;a href="https://podmatch.com/" rel="nofollow noopener"&gt;PodMatch&lt;/a&gt; and &lt;a href="https://podcastsop.com/" rel="nofollow noopener"&gt;PodcastSOP&lt;/a&gt; and his need to help solocasters scaling their podcasts. They go deeper into his approach on figuring out product market fit.  Alex explains from his experience how to leverage being a guest and a host in podcasting. Alex shares insights on how deliver better customer experiences through podcasting and marketing channels leading to the podcast. Alex's excited and friendly tone shows how passionate he is about helping podcasters and solocasters alike scale their podcasts and grow communities.&lt;/p&gt;

&lt;p&gt;More About Alex. &lt;a href="https://www.linkedin.com/in/alexsanfilippo/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/alexsanfilippo/&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Alex Sanfilippo. They dive into why Alex started <a href="https://podmatch.com/" rel="nofollow noopener">PodMatch</a> and <a href="https://podcastsop.com/" rel="nofollow noopener">PodcastSOP</a> and his need to help solocasters scaling their podcasts. They go deeper into his approach on figuring out product market fit.  Alex explains from his experience how to leverage being a guest and a host in podcasting. Alex shares insights on how deliver better customer experiences through podcasting and marketing channels leading to the podcast. Alex's excited and friendly tone shows how passionate he is about helping podcasters and solocasters alike scale their podcasts and grow communities.</p>

<p>More About Alex. <a href="https://www.linkedin.com/in/alexsanfilippo/" rel="nofollow noopener">https://www.linkedin.com/in/alexsanfilippo/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Alex Sanfilippo. They dive into why Alex started <a href="https://podmatch.com/" rel="nofollow noopener">PodMatch</a> and <a href="https://podcastsop.com/" rel="nofollow noopener">PodcastSOP</a> and his need to help solocasters scaling their podcasts. They go deeper into his approach on figuring out product market fit.  Alex explains from his experience how to leverage being a guest and a host in podcasting. Alex shares insights on how deliver better customer experiences through podcasting and marketing channels leading to the podcast. Alex's excited and friendly tone shows how passionate he is about helping podcasters and solocasters alike scale their podcasts and grow communities.</p>

<p>More About Alex. <a href="https://www.linkedin.com/in/alexsanfilippo/" rel="nofollow noopener">https://www.linkedin.com/in/alexsanfilippo/</a></p>]]>
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