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    <title>Converge Coffee - Episodes Tagged with “Brand Storytelling”</title>
    <link>https://www.convergecoffee.co/tags/brand%20storytelling</link>
    <pubDate>Fri, 23 Oct 2020 09:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.</description>
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts. We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 69: Build Your Brand - Beyond the Resume and Create Trust</title>
  <link>https://www.convergecoffee.co/69</link>
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  <pubDate>Fri, 23 Oct 2020 09:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>69</itunes:episode>
  <itunes:title>Build Your Brand - Beyond the Resume and Create Trust</itunes:title>
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  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at Granite Creative Group. They dive into Anthony's journey of building his personal brand. They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.</itunes:subtitle>
  <itunes:duration>23:35</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at &lt;a href="https://www.granitecreativegroup.com/" rel="nofollow noopener"&gt;Granite Creative Group&lt;/a&gt;. &lt;a href="https://www.anthonygaenzle.com/" rel="nofollow noopener"&gt;They dive into Anthony's journey of building his personal brand.&lt;/a&gt; They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.&lt;/p&gt;

&lt;p&gt;More about Anthony. &lt;a href="https://www.linkedin.com/in/anthonygaenzle/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/anthonygaenzle/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>anthony gaenzle, brand building, brand storytelling, messaging, personal branding</itunes:keywords>
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    <![CDATA[<p>In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at <a href="https://www.granitecreativegroup.com/" rel="nofollow noopener">Granite Creative Group</a>. <a href="https://www.anthonygaenzle.com/" rel="nofollow noopener">They dive into Anthony's journey of building his personal brand.</a> They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.</p>

<p>More about Anthony. <a href="https://www.linkedin.com/in/anthonygaenzle/" rel="nofollow noopener">https://www.linkedin.com/in/anthonygaenzle/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Anthony Gaenzle, Head of Marketing and Business Development at <a href="https://www.granitecreativegroup.com/" rel="nofollow noopener">Granite Creative Group</a>. <a href="https://www.anthonygaenzle.com/" rel="nofollow noopener">They dive into Anthony's journey of building his personal brand.</a> They go deeper on his focus with content and SEO and how that shaped his career. Anthony mentions some great strategies for perfecting your craft with content marketing.</p>

<p>More about Anthony. <a href="https://www.linkedin.com/in/anthonygaenzle/" rel="nofollow noopener">https://www.linkedin.com/in/anthonygaenzle/</a></p>]]>
  </itunes:summary>
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<item>
  <title>Episode 65: Creating Your Brand's Story</title>
  <link>https://www.convergecoffee.co/65</link>
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  <pubDate>Fri, 23 Oct 2020 08:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>65</itunes:episode>
  <itunes:title>Creating Your Brand's Story</itunes:title>
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  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Evan Knox, CMO of Caffeine Marketing. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.</itunes:subtitle>
  <itunes:duration>18:17</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Evan Knox, CMO of &lt;a href="https://caffeine.marketing/" rel="nofollow noopener"&gt;Caffeine Marketing&lt;/a&gt;. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.&lt;/p&gt;

&lt;p&gt;More About Evan. &lt;a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/evan-knox/&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>evan knox, caffeine marketing, brand storytelling, story telling, messaging, story brand</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Evan Knox, CMO of <a href="https://caffeine.marketing/" rel="nofollow noopener">Caffeine Marketing</a>. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.</p>

<p>More About Evan. <a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow noopener">https://www.linkedin.com/in/evan-knox/</a></p>]]>
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  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Evan Knox, CMO of <a href="https://caffeine.marketing/" rel="nofollow noopener">Caffeine Marketing</a>. They dive into why Evan started his marketing company. They go deeper into why companies should focus brand storytelling. Evan also gives some great examples of how he helped clients with their brand's story.</p>

<p>More About Evan. <a href="https://www.linkedin.com/in/evan-knox/" rel="nofollow noopener">https://www.linkedin.com/in/evan-knox/</a></p>]]>
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