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    <title>Converge Coffee - Episodes Tagged with “Brand Awareness”</title>
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    <pubDate>Fri, 03 Jan 2020 10:00:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
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    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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  <title>Episode 56: How Brands of all Sizes Can Leverage Influencer Marketing</title>
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  <pubDate>Fri, 03 Jan 2020 10:00:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:title>How Brands of all Sizes Can Leverage Influencer Marketing</itunes:title>
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  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.</itunes:subtitle>
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  <description>&lt;p&gt;In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.&lt;/p&gt;

&lt;p&gt;More About Tom. &lt;a href="https://www.linkedin.com/in/taugenthaler" rel="nofollow noopener"&gt;https://www.linkedin.com/in/taugenthaler&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.</p>

<p>More About Tom. <a href="https://www.linkedin.com/in/taugenthaler" rel="nofollow noopener">https://www.linkedin.com/in/taugenthaler</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Tom Augenthaler, founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world. They dive into why influencer marketing is important into today's busy online world. They go deeper into how companies of all sizes and people can leverage influencer marketing to build brand awareness and generate leads.</p>

<p>More About Tom. <a href="https://www.linkedin.com/in/taugenthaler" rel="nofollow noopener">https://www.linkedin.com/in/taugenthaler</a></p>]]>
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