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    <title>Converge Coffee - Episodes Tagged with “B2b Sales”</title>
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    <pubDate>Fri, 23 Oct 2020 10:15:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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  <title>Episode 73: Building a Listening Culture to Redefine Sales and Customer Experience</title>
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  <pubDate>Fri, 23 Oct 2020 10:15:00 -0400</pubDate>
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  <itunes:episode>73</itunes:episode>
  <itunes:title>Building a Listening Culture to Redefine Sales and Customer Experience</itunes:title>
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  <itunes:season>4</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Adam Grossman, co-founder of the Selling Factory. They dive into why he helped start the Selling Factory. They go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.</itunes:subtitle>
  <itunes:duration>43:49</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Adam Grossman, co-founder of &lt;a href="https://www.thesellingfactory.com/" rel="nofollow noopener"&gt;The Selling Factory&lt;/a&gt;. They dive into why he helped start The Selling Factory. They go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.&lt;/p&gt;

&lt;p&gt;More About Adam. &lt;a href="https://www.linkedin.com/in/abgrossman" rel="nofollow noopener"&gt;https://www.linkedin.com/in/abgrossman&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Adam Grossman, co-founder of <a href="https://www.thesellingfactory.com/" rel="nofollow noopener">The Selling Factory</a>. They dive into why he helped start The Selling Factory. They go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.</p>

<p>More About Adam. <a href="https://www.linkedin.com/in/abgrossman" rel="nofollow noopener">https://www.linkedin.com/in/abgrossman</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Adam Grossman, co-founder of <a href="https://www.thesellingfactory.com/" rel="nofollow noopener">The Selling Factory</a>. They dive into why he helped start The Selling Factory. They go deeper into what Selling Farm Systems are and how companies are taking advantage. Adam also gives some insight on the companies success and his perspective coming from a background being a rabbi and transitioning into B2B sales.</p>

<p>More About Adam. <a href="https://www.linkedin.com/in/abgrossman" rel="nofollow noopener">https://www.linkedin.com/in/abgrossman</a></p>]]>
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