app03 Fri, 28 Aug 2026 09:26:12 +0000 Fireside (https://fireside.fm) Converge Coffee - Episodes Tagged with “B2b Marketing” https://www.convergecoffee.co/tags/b2b%20marketing Fri, 17 Mar 2023 10:30:00 -0400 Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. en-us episodic Learn from Experts Like They Were Right Across a Coffee Table Sean Sullivan Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate. no marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience Sean Sullivan sean@convergecoffee.co Episode 132: Why Demand Creation Resonates Better with B2B Customers https://www.convergecoffee.co/132 2ad2e9f7-8938-4d9a-9657-72afc0276e27 Fri, 17 Mar 2023 10:30:00 -0400 Sean Sullivan 132 Why Demand Creation Resonates Better with B2B Customers full 6 Sean Sullivan In this episode, Sean sits down with Nemanja Zivkovic, founder & CEO of Funky Marketing. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health. More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/ 29:12 no <p>In this episode, Sean sits down with Nemanja Zivkovic, founder &amp; CEO of <a href="https://www.funkymarketing.net/" rel="nofollow noopener">Funky Marketing</a>. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.<br> More About Nemanja. <a href="https://www.linkedin.com/in/zivkovicnemanja/" rel="nofollow noopener">https://www.linkedin.com/in/zivkovicnemanja/</a> </p> nemanja zivkovic, funky marketing, demand creation, b2b marketing, customer experience In this episode, Sean sits down with Nemanja Zivkovic, founder & CEO of Funky Marketing. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.
More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/

]]> In this episode, Sean sits down with Nemanja Zivkovic, founder & CEO of Funky Marketing. He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health.
More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/

]]> Episode 18: Why Design Thinking Helps Find the Right Customers https://www.convergecoffee.co/18 b458cad7-7739-4300-81c4-6d805400a0b6 Fri, 17 Aug 2018 10:00:00 -0400 Sean Sullivan 18 Why Design Thinking Helps Find the Right Customers full 2 Sean Sullivan In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. 29:27 no <p>In this episode, Sean sits down with Andrew Curtis, president and creative of <a href="https://fuelvm.com/" rel="nofollow noopener">Fuel VM</a>. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.</p> <p>More About Andrew. <a href="https://www.linkedin.com/in/fuelvm/" rel="nofollow noopener">https://www.linkedin.com/in/fuelvm/</a> </p> andrew curtis, b2c marketing, b2b marketing, design, branding, brand marketing, marketing strategy In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

]]> In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.

More About Andrew. https://www.linkedin.com/in/fuelvm/

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