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    <title>Converge Coffee - Episodes Tagged with “Ashley Ward”</title>
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    <pubDate>Fri, 12 Oct 2018 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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  <title>Episode 26: How This Marketing Tech Company Listens to Their Customers</title>
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  <pubDate>Fri, 12 Oct 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>26</itunes:episode>
  <itunes:title>How This Marketing Tech Company Listens to Their Customers</itunes:title>
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  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Ashley Ward, digital marketing strategist at SEMrush. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. </itunes:subtitle>
  <itunes:duration>25:02</itunes:duration>
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  <description>&lt;p&gt;In this episode, Sean sits down with Ashley Ward, digital marketing strategist at &lt;a href="https://www.semrush.com/" rel="nofollow noopener"&gt;SEMrush&lt;/a&gt;. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. &lt;/p&gt;

&lt;p&gt;More About Ashley. &lt;a href="https://www.linkedin.com/in/ashleyward90/" rel="nofollow noopener"&gt;https://www.linkedin.com/in/ashleyward90/&lt;/a&gt; &lt;/p&gt;
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    <![CDATA[<p>In this episode, Sean sits down with Ashley Ward, digital marketing strategist at <a href="https://www.semrush.com/" rel="nofollow noopener">SEMrush</a>. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. </p>

<p>More About Ashley. <a href="https://www.linkedin.com/in/ashleyward90/" rel="nofollow noopener">https://www.linkedin.com/in/ashleyward90/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Ashley Ward, digital marketing strategist at <a href="https://www.semrush.com/" rel="nofollow noopener">SEMrush</a>. They dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths being in content and social media. She travels the world speaking at conferences about SEMrush and how content and search goes together. They dive deeper into how tech moves with peoples' needs. </p>

<p>More About Ashley. <a href="https://www.linkedin.com/in/ashleyward90/" rel="nofollow noopener">https://www.linkedin.com/in/ashleyward90/</a></p>]]>
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