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    <title>Converge Coffee - Episodes Tagged with “Anthony Coppedge”</title>
    <link>https://www.convergecoffee.co/tags/anthony%20coppedge</link>
    <pubDate>Fri, 24 Feb 2023 10:30:00 -0500</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</description>
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    <itunes:type>episodic</itunes:type>
    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from the lessons they learned. Every episode puts you right across the coffee table from your speaker. You'd be walking away with actionable insights you can actually use, not another list post no one implements. We dive deeper into the four go-to-market success cores that drive and prove customer experience: Messaging, Design, Tech, and Experience. These four essentials don't only apply to marketing. Guests bring backgrounds in sales, customer experience, RevOps, recruiting, data, and product because today, every business function grows through the same two forces: customers and employees converging back to those four cores. In three years, we built what was one of the world's top 1% downloaded podcasts with 250 human downloads per episode and an 80%+ consumption rate.</itunes:summary>
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
    <itunes:owner>
      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 125: How Focusing Intrinsic Values Helps Scale Customer Experience</title>
  <link>https://www.convergecoffee.co/125</link>
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  <pubDate>Fri, 24 Feb 2023 10:30:00 -0500</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>125</itunes:episode>
  <itunes:title>How Focusing Intrinsic Values Helps Scale Customer Experience</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>6</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.
More About Anthony. https://linkedin.com/in/anthonycoppedge</itunes:subtitle>
  <itunes:duration>29:25</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>&lt;p&gt;In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.&lt;br&gt;
More About Anthony. &lt;a href="https://linkedin.com/in/anthonycoppedge" rel="nofollow noopener"&gt;https://linkedin.com/in/anthonycoppedge&lt;/a&gt; &lt;/p&gt;
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  <itunes:keywords>anthony coppedge, customer experience, go to market, gtm, agile selling</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.<br>
More About Anthony. <a href="https://linkedin.com/in/anthonycoppedge" rel="nofollow noopener">https://linkedin.com/in/anthonycoppedge</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. He has lead the vision to execution for how business agility is infused in digital sales. His main focus is coaching leaders, managers, and teams on how to deliver outcomes over outputs. He lead the transformative work of agile selling to create value for prospects and clients alike. He has a deep background of over 25 years in sales, marketing, and operations. They dive into what processes help enterprise companies gain clarity for better customer experiences (CX). They go deeper into his experiences and how feedback loops are important when reverse engineering the CX journey. Anthony gives some great insights how great CX is defined and how to find and measure it. He even gives more insight how he build great customer experience journeys by aligning company employees on specific focuses. His tone gives off a studious, yet extremely informative knowledge about CX and go to market (GTM) makes your brain expand like Neil deGrasse Tyson does with science. Anthony gets deep on how intrinsic motivation has led him on his career but also his love for understanding other humans.<br>
More About Anthony. <a href="https://linkedin.com/in/anthonycoppedge" rel="nofollow noopener">https://linkedin.com/in/anthonycoppedge</a></p>]]>
  </itunes:summary>
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  <title>Episode 40: Agile Marketing Framework</title>
  <link>https://www.convergecoffee.co/40</link>
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  <pubDate>Sun, 06 Oct 2019 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
  <enclosure url="https://aphid.fireside.fm/d/1437767933/5f62ff0b-10ed-4185-acf9-981ac7eda22f/0b3c3f37-64cd-43dc-9dd8-5c1eaff116a7.mp3" length="24189412" type="audio/mp3"/>
  <itunes:episode>40</itunes:episode>
  <itunes:title>Agile Marketing Framework</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>3</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Anthony Coppedge, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" -  Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice. </itunes:subtitle>
  <itunes:duration>25:09</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
  <itunes:image href="https://media24.fireside.fm/file/fireside-images-2024/podcasts/images/5/5f62ff0b-10ed-4185-acf9-981ac7eda22f/cover.jpg?v=5"/>
  <description>&lt;p&gt;In this episode, Sean sits down with &lt;a href="https://www.linkedin.com/in/anthonycoppedge/" rel="nofollow noopener"&gt;Anthony Coppedge&lt;/a&gt;, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" -  Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice. &lt;/p&gt;

&lt;p&gt;More About Anthony. &lt;a href="http://linkedin.com/in/anthonycoppedge" rel="nofollow noopener"&gt;http://linkedin.com/in/anthonycoppedge&lt;/a&gt; &lt;/p&gt;
</description>
  <itunes:keywords>anthony coppedge, agile marketing, customer experience</itunes:keywords>
  <content:encoded>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/anthonycoppedge/" rel="nofollow noopener">Anthony Coppedge</a>, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" -  Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice. </p>

<p>More About Anthony. <a href="http://linkedin.com/in/anthonycoppedge" rel="nofollow noopener">http://linkedin.com/in/anthonycoppedge</a></p>]]>
  </content:encoded>
  <itunes:summary>
    <![CDATA[<p>In this episode, Sean sits down with <a href="https://www.linkedin.com/in/anthonycoppedge/" rel="nofollow noopener">Anthony Coppedge</a>, Agile Marketing Consultant. They dive into Anthony's methodology, "MOGSA" -  Mission, Objectives, Goals, Strategies, and Actions. They go deeper into how to build an agile framework for marketing. They end chatting about actual and actionable experiences others can take from Anthony's advice. </p>

<p>More About Anthony. <a href="http://linkedin.com/in/anthonycoppedge" rel="nofollow noopener">http://linkedin.com/in/anthonycoppedge</a></p>]]>
  </itunes:summary>
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