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    <title>Converge Coffee - Episodes Tagged with “Andrew Curtis”</title>
    <link>https://www.convergecoffee.co/tags/andrew%20curtis</link>
    <pubDate>Fri, 17 Aug 2018 10:00:00 -0400</pubDate>
    <description>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:subtitle>Learn from Experts Like They Were Right Across a Coffee Table</itunes:subtitle>
    <itunes:author>Sean Sullivan</itunes:author>
    <itunes:summary>Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. 
This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more list posts because most people struggle with implementation. This is about proving CX through small, simple actionable ideas that make huge impacts.
We dive deeper in the 4 go to market (GTM) success cores to achieve and prove customer experience: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer experience, revops, recruiting, data, and product backgrounds. Today, each business function grows either through customers or employees converging back to those 4 success cores.
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    <itunes:keywords>marketing, messaging, design, technology, martech, marketing technology, customer experience, cx, buyer experience, employee experience, customer buying journey, marketing success, customer success, proving customer experience, proving cx, prove customer experience, prove cx, go to market operations, gtm ops, go to market, gtm, go to market strategy, gtm strategy, abm, account based marketing, abx, account based experience</itunes:keywords>
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      <itunes:name>Sean Sullivan</itunes:name>
      <itunes:email>sean@convergecoffee.co</itunes:email>
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  <title>Episode 18: Why Design Thinking Helps Find the Right Customers</title>
  <link>https://www.convergecoffee.co/18</link>
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  <pubDate>Fri, 17 Aug 2018 10:00:00 -0400</pubDate>
  <author>Sean Sullivan</author>
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  <itunes:episode>18</itunes:episode>
  <itunes:title>Why Design Thinking Helps Find the Right Customers</itunes:title>
  <itunes:episodeType>full</itunes:episodeType>
  <itunes:season>2</itunes:season>
  <itunes:author>Sean Sullivan</itunes:author>
  <itunes:subtitle>In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people. </itunes:subtitle>
  <itunes:duration>29:27</itunes:duration>
  <itunes:explicit>no</itunes:explicit>
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  <description>In this episode, Sean sits down with Andrew Curtis, president and creative of Fuel VM (https://fuelvm.com/). They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.
More About Andrew. https://www.linkedin.com/in/fuelvm/ 
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    <![CDATA[<p>In this episode, Sean sits down with Andrew Curtis, president and creative of <a href="https://fuelvm.com/" rel="nofollow">Fuel VM</a>. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company&#39;s process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.</p>

<p>More About Andrew. <a href="https://www.linkedin.com/in/fuelvm/" rel="nofollow">https://www.linkedin.com/in/fuelvm/</a></p>]]>
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    <![CDATA[<p>In this episode, Sean sits down with Andrew Curtis, president and creative of <a href="https://fuelvm.com/" rel="nofollow">Fuel VM</a>. They dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company&#39;s process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.</p>

<p>More About Andrew. <a href="https://www.linkedin.com/in/fuelvm/" rel="nofollow">https://www.linkedin.com/in/fuelvm/</a></p>]]>
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