As president and cofounder of service design firm, Collabo Creative, Terri partners with service-conscious companies who desire to create exemplary customer experiences and grow loyalty from the outside in. Doubling as practitioner and educator, Terri helps companies understand their customers’ journeys, identify key areas of opportunity, and build capabilities to bring customer-centric innovation practices in house.
November 1st, 2019 | 20 mins 46 secs
collabo creative, design, design thinking, terri wada
In this episode, I sit down with Terri Wada, President of Collabo Creative, a Service Design company that partners with service-conscious organizations desiring to create exemplary customer experiences and grow customer loyalty. We dive into what is Design Thinking. We go deeper into design thinking steps and practical examples.