Rae has worked as a public relations professional for over 30 years. She founded Hostetler Public Relations in 2000 and provides public relations and communications counsel and support to clients of various shapes and sizes—from non-profits and corporations to sole proprietors and mid-sized business owners. Long-term partnerships and projects range from strategic planning and execution of tactics to project management and client coordination. For many clients, Rae acts as an extension of the business team providing on-going public relations counsel and tactical support to achieve business goals, support sales teams and continued communications to key stakeholders.
Rae’s professional experience includes working in radio-television news as journalist for the NBC television affiliate in South Bend, Indiana. Subsequently, she was news director for South Bend’s number-one radio station. She transitioned to the public relations field when she moved to Indianapolis in 1993 and joined the public relations staff at the Indianapolis Museum of Art. She then invested five years as public relations manager for Resort Condominiums International (RCI). There, she led the company’s external communications strategies with senior management to build a positive image for the company and timeshare industry.
Rae focuses her pro bono hours on non-profits that support education and women. She is a past board member the Women’s Fund of Central Indiana and Emeritus Board Member of Dress for Success Indianapolis. Rae has chaired events raising funds for Dress for Success Indianapolis and the Zionsville Education Foundation. She is a member of the Hoosier Chapter of the Public Relations Society of America and Zionsville Tri Kappa Chapter.
She is a graduate of Indiana University’s School of Journalism and has attended Butler University MBA classes.
November 8th, 2019 | 15 mins 53 secs
hostetler pr, hostetler public relations, messaging, pr, public relations, rae hostetler
In this episode, I sit down with Rae Hostetler, Founder of Hostetler Public Relations. We dive into why she started her own PR agency and what has changed in PR over the years. We go deeper into the PR process and strategy for small local vs. large national/international brands.