Peter Lazarz is Sr. Director of Consumer Marketing at [Healthcare.com](Heathcare.com). When I interviewed him, he was the VP of Marketing of SupplyKick, an online retailer specializing helping brands grow on Amazon. He has previously held B2B and B2C Marketing roles at OurHealth and Angie's List. Peter is active in the Orr Fellowship and enjoys contemplating and birds and parenthood.
October 23rd, 2020 | Season 4 | 26 mins 24 secs
amazon marketing, amazon marketplace, b2c marketing, customer experience, dtc marketing, peter lazarz, supply kick, technology
In this episode, I sit down with Peter Lazarz, former VP of Marketing at SupplyKick. We dive into B2C marketing and what makes that different than B2B in his former roles. We go deeper into how companies can compete on Amazon's marketplace platform. Peter gives some great fundamental tips on how to be successful selling on Amazon.