Nakita M. Pope is the Chief Chick and primary Brand Strategist of Branding Chicks, a boutique branding studio in Atlanta, GA. Branding Chicks specializes in branding women-owned businesses and female-focused brands. As a brand strategist, she helps clients narrow their focus, gives their brands a voice, slingshots their confidence, and clarifies their message so that it resonates directly with their target markets. She also helps businesses large and small to brand or re-brand to attract and grow customer bases for new products and professional services through custom, creative, relevant brand-promoting strategies. Over the past 18 years, she has worked as a strategist, graphic designer, creative director and brand manager which has given her experiences that inform how she works with her clients. Her passion for brand strategy is also evident through her teaching advertising strategy, branding and design at the Creative Circus (one of the top-rated advertising portfolio schools in the U.S.) for the past 10 years.
Nakita is a graduate of Hampton University in Hampton, VA, where she obtained a B.A. in Graphic Design. She then went on to a graduate design program at The Portfolio Center at Miami Ad School in Atlanta, GA. She lives in Atlanta but works with clients all over the country. She’s heavily involved in several professional and non-profit organizations including being an Atlanta chapter board member and a member of the National Diversity and Inclusion Task Force for AIGA (Atlanta Institute of Graphic Arts), advisory board member of Smart Girls on Campus, board member of Good Thinking Atlanta.
Along with her work and passion projects, she now she gets to share her knowledge and experiences with [a variety of audiences on the national speaking stage. ](www.speakerhub.com/speaker/nakita-pope)
September 7th, 2018 | 31 mins 41 secs
branding chicks, design, marketing design, marketing strategy, nakita pope
In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.