Myra Cocca, APR, Fellow PRSA, is the founding principal of IronStrike, a strategic communications firm based in central Indiana. With nearly 30 years of public relations and marketing experience, Myra specializes in helping organizations lead change through effective communications and business strategy. Her inside-out approach helps leaders drive employee engagement which positively impacts the customer experience. Clients have included Fortune 100 to mid-size organizations representing healthcare, education, IT, financial, and manufacturing industries.
October 25th, 2019 | 19 mins 31 secs
customer experience, employee engagement, ironstrike, messaging, myra cocca, strategic communications
In this episode, I sit down with Myra Cocca, Founding Principal of IronStrike, a strategic communications firm based in central Indiana. We dive into why Myra started her company. We go deeper into what is the connection between strong employee engagement and customer experience and how strategic communications is rooted in good customer experience.