"Interactive design creates customer engagement, and good interactive design happens when brand leaders and software engineers put their heads together to build a better digital experience."
Mike is the President of Outside Source and has over 30 years of experience working in the intersection between brand strategy and emerging technology. He has learned what it takes to strengthen brands in a changing digital environment to help them avoid erosion.
March 19th, 2021 | Season 5 | 25 mins 23 secs
customer experience, iot, mike peck, outside source, solution guide, technology
In this episode, I sit down with Mike Peck, CEO at Outside Source. We dive into how Mike started off in marketing which led him to lead OS. We go deeper into how Mike pivoted the company from a marketing agency to an IoT company. Mike shares insights on steps to take pivoting a company to fit client needs. Mike's kind, helpful nature is represented in his stories and analogies to be a guide for his company and clients.