Mike Hurley is the CEO and Co-Founder of Warmup. He has been in SaaS for six years and in sales for over a decade. Mike has previously worked for DeveloperTown as an Engagement Manager and Associate Partner. He has been at Fretless for the last 3 years where he has been responsible for over 60% of the revenue to build and sustain that business.
November 16th, 2018 | 22 mins 13 secs
marketing tech, marketing technology, mike hurley, referral marketing, sales tech, sales technology, warm up, warmup
In this episode, I sit down with Mike Hurley, CEO and co-founder of Warmup. We dive into why referral systems are broken. Mike explains why he built Warmup and why marketers and sales should have consistent messaging when asking for referrals. We dive deeper into how customer and employee referrals convert higher than any lead source.