As the Founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. This woman of influence has made a career out of reinventing herself and helping others become the best version of themselves.
Marcia has a rich history in leading and serving performance-based marketing organizations in the home services vertical. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14 year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.
Marcia believes everyone has a ‘here to there’ story unfolding in their lives, so she focuses herbusiness leadership and personal stewardship on efforts to help others thrive. "As a Christian, I think my role is less about telling others what to believe, and more about showing them what believers do."
Marcia lives in Indianapolis and serves on many local boards including Truth at Work, St. Vincent Hospital Foundation, and Elevate Indianapolis. She is passionate about youth and mission work and enjoys reading, golf and running.
October 4th, 2019 | 18 mins 57 secs
customer experience, marcia barnes, performance based marketing, performance marketing, valve and meter
In this episode, I sit down with Marcia Barnes, CEO and Founder of Valve+Meter. We dive into Marcia's extensive marketing background and why she chose to start a marketing agency. We dive in what performance based marketing is and what marketing should be for companies. Marcia offers great insight, humility, and humor in this episode.