Kyle Lacy brings over 12 years of experience in marketing, strategy and digital operations. He is currently CMO at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView Venture Partners, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies.
October 1st, 2019 | Season 3 | 18 mins 34 secs
customer experience, kyle lacy, lessonly, marketing messaging, marketing tech
In this episode, I sit down with Kyle Lacy, CMO at Lessonly. We dive into how the Lessonly Marketing Team decided what digital metrics were essential for growth. We chatted about the launch of Lessonly's website redesign and the strategy behind the project. And we talk about growing from our marketing failures to be stronger than ever.