Kacy Maxwell is the Executive Director at Ramsey Solutions. A company founded by Radio Talk Show Host Dave Ramsey that focuses on helping people take control of their finances. Kacy currently leads a cross functional team of marketers, creatives, writers, & developers responsible for the company’s website that boasts over 6 million visits a month. Kacy’s sweet spot is connecting marketing and technology to deliver the best user experience along with helping brands tell their story in a compelling way. Kacy has been in the industry for over 15 years both on the agency side as well as the client side of the business. And he’s worked with major brands such as Papa John’s, Dollar General, Michael’s and more.
July 9th, 2021 | Season 5 | 23 mins 10 secs
customer experience, kacy maxwell, marketing, messaging, ramsey solutions
In this episode, I sit down with Kacy Maxwell, Executive Director at Ramsey Solutions. We dive into why he joined Ramsey Solutions. We go deeper into his experiences of building core messaging to a website with more than 6 million visits per month and over 1000 employees to support the company. Kacy explains his approach into managing such a large task. HINT: Kacy relates his approach to grocery shopping. Kacy shares insights about how to lead his team and listen to customer feedback. Kacy's kind and helpful tone shows his passion to help others by being present and listening.