Josh Mitchell started his first company ThirdWeb while in high school, opening an office with a team of 6 in Bluffton, IN. As they continued to grow, one of their larger clients, 3GUpload invited them to move closer to them in Indianapolis. Over the years Josh has worked with Sony, Universal, New Line Cinema, Pizza Hut, Compendium, Cummins, and Subaru, to name a few. This experience led him to start a new company that focused on understanding human behavior and conversion.
Then he met Joel Smith and thought the design discipline of both user experience (UX design) and conversion optimization design together would create more value for customers. Then together they form Design On Tap. Now he heads up everything business development and customer success.
In the last year, he has explored another passion for tea and is creating fun, innovative flavors at [rarebrew.com](rarebrew.com).
March 19th, 2021 | Season 5 | 22 mins 14 secs
customer experience, design on tap, josh mitchell, marketing messaging, product experience, product forward
In this episode, I sit down with Josh Mitchell, co-founder at Design on Tap. We dive into why Josh's company spun out another company, Product Forward, from Design on Tap. We go deeper into how product design pieces (marketing messaging focus, simpler product/service, and process improvements) are crucial for customer experience. Josh shares insights on how they won a customer from the first meeting by having a methodology in process improvements. Josh's inquisitive vibe shows in his tone and is represented in his passions and focuses.