John is the founder & Creative Director at Avex, a New York City based creative, technology, and e-commerce optimization agency for extraordinary brands.
With almost 20 years of experience creating for the web, he has seen the digital landscape evolve. From Web 1.0 and Flash animation, to the explosion of mobile and e-commerce, he utilizes his vast experience in creative, technology and business, to help DTC brands achieve rapid growth.
Throughout the years he has consulted for JWT, Havas, Estee Lauder, BBDO, NBC, MRM Worldwide, Nickelodeon, MTV Networks, and many other New York based companies.
In 2015, he started growing my freelance business into a boutique digital agency, with focus on fashion, lifestyle, and premium products.
Avex has partnered with major brands such as: Hugo Boss, KITH, Undefeated, Marchesa, Eugenia Kim, Badgley Mishka, Ports V, Reem Acra, Iconix Brand Group, Google, PONY, Starter, Rocawear, Shutterstock, 88Rising, USANetwork, HBO, UBISoft, Sony Music, and many more.
Today, he continues to act as CEO, creative director, strategist, and founder (among other titles) of Avex. He has applied his experience and ability to adapt to creating a business that he's immensely passionate about. He loves working with other creatives, building my team, and taking on new challenges.
October 23rd, 2020 | Season 4 | 39 mins 53 secs
avex designs, customer experience, design, dtc brands, ecommerce, john surdakowski, shopify plus, shopify plus partner
In this episode, I sit down with John Surdakowski, founder of Avex Designs. We dive into how John's career path on how he ended up starting a Shopify Plus Partner agency. We go deeper into the unique marketing challenges eCommerce and direct to consumer (DTC) brands have before and post COVID. John also gives some great insight on how brands should be winning over consumer with marrying digital with a personal experience.