Joe Auer is an ex-accountant turned successful entrepreneur, business owner and (here’s the curveball) mattress reviewer. Founder and Managing Editor of Mattress Clarity, Joe has wisely navigated his online business in a market that’s fiercely competitive.
Joe had options when it came to shaping his career. A graduate of Wake Forest’s Finance program, then Columbia University’s Business School, he started his career as an accountant, but quickly realized that it wasn’t for him. A deep dive into the world of SEO and online reviews led him down a path of building a profitable business focused on making review content for an audience that was demanding it. Now, Joe oversees multiple a thriving brand that reaches hundreds of thousands of readers and viewers a month.
A few others links to Joe's work.
January 17th, 2020 | Season 3 | 15 mins 31 secs
joe auer, mattress clarity, messaging, search engine optimization, seo, youtube marketing
In this episode, I sit down with Joe Auer, Founder and Managing Editor of Mattress Clarity. We dive into how to start marketing your online business. We go deeper into how to build SEO strategies, YouTube followers, and other essentials to get people noticing your brand's content.