Joe Auer

Special guest

Joe Auer is an ex-accountant turned successful entrepreneur, business owner and (here’s the curveball) mattress reviewer. Founder and Managing Editor of Mattress Clarity, Joe has wisely navigated his online business in a market that’s fiercely competitive.

Joe had options when it came to shaping his career. A graduate of Wake Forest’s Finance program, then Columbia University’s Business School, he started his career as an accountant, but quickly realized that it wasn’t for him. A deep dive into the world of SEO and online reviews led him down a path of building a profitable business focused on making review content for an audience that was demanding it. Now, Joe oversees multiple a thriving brand that reaches hundreds of thousands of readers and viewers a month.

A few others links to Joe's work.

Joe Auer has been a guest on 1 episode.