Jim Martin is the Founder & President of Venue Intelligence.
Venue Intelligence provides innovative technology solutions which improve the security, marketing and operations of large venues and live events, featuring their flagship SaaS product, Playbook.
Jim’s career spans nearly 20 years in technology and business development, ranging from start-up and early-stage organizations to the world's largest & most successful companies. Prior to starting Venue Intelligence, Jim spent a dozen years with Simon Property Group. As Vice President of Building Automation and Business Development, he was responsible for the inception, strategy & implementation of Simon’s WiFi and cellular programs at 230+ locations, representing four international shopping center platforms (Regional Malls, Mills, Premium Outlets, Community Centers). As the principal liaison between Property Management, Corporate Security, Operations and IT, Jim successfully deployed Simon’s mobile security reporting platform and business process redesign, involving more than 4.5 million hours of contract security labor, 1700 mobile devices and 2800 access points.
Jim also led the design & development of new in-building network infrastructure to support the next generation of tenant operations and enhanced shopper experience. Jim managed collaborative projects of vendors, retailers and major brands to drive value to the Simon portfolio through disruptive new revenue channels and various expense reduction initiatives.
Prior to joining Simon, Jim was the President and co-founder of SmartMgr (Service, Maintenance and Repair Technologies), a web-based suite of applications designed specifically for the retail facility maintenance industry. Jim spent much of the 90’s in the technology staffing & project management industry, following 3 years working for Nestle Brands.
Jim is a graduate of Indiana University.
November 30th, 2018 | 41 mins 52 secs
event marketing, jim martin, product marketing, saas marketing, venue intel, venue intelligence, venue marketing
In this episode, I sit down with Jim Martin, Founder and President of Venue Intelligence. We dive into why any company needs a venue playbook. Jim explains what Venue Intelligence does and how to market a SaaS product where most people still use binders. We dive deeper on why Jim's company targets security, operations, and marketing at any company.