Jack Paxton

Special guest

Jack’s background has been in scaling businesses using online paid media channels like Facebook and Adwords. He has worked with small startups to large companies managing media spends from $100/day to as large as $100k/day. He runs these customer acquisition solutions through Paxton Projects.

After working in paid acquisition for years he identified a hidden acquisition strategy that was much cheaper. Leveraging incentivisation and gamification through contests, giveaways and form captures. That's when the growth hacking tool VYPER was created.

Jack Paxton has been a guest on 3 episodes.