Jack’s background has been in scaling businesses using online paid media channels like Facebook and Adwords. He has worked with small startups to large companies managing media spends from $100/day to as large as $100k/day. He runs these customer acquisition solutions through Paxton Projects.
After working in paid acquisition for years he identified a hidden acquisition strategy that was much cheaper. Leveraging incentivisation and gamification through contests, giveaways and form captures. That's when the growth hacking tool VYPER was created.
June 8th, 2018 | 30 mins 57 secs
customer acquisition, customer experience, design, facebook advertising, google adwords, jack paxton, messaging, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising
In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.
October 16th, 2017 | 39 mins 23 secs
affiliate marketing, growth hacking, jack paxton, marketing tech, marketing technology, martech, viral marketing
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.