Erin is the President at Site Strategics, which is an internet marketing and website development firm, specializing in SEO using data and analytics to help clients develop digital strategies that show a demonstrably high return on investment. Founded in 2004, Site Strategics is an Indianapolis-based internet marketing and website development firm specializing in SEO (Search Engine Optimization) using data and analytics. We help our clients develop a digital strategy that shows a demonstrably high return on investment. Furthermore, we help clients show up in Web search results that gain them new customers and maximize conversions. To do this we use a customized strategy that includes SEO, pay-per-click (PPC), content marketing, social media, public outreach, and graphic design.
EDGE of the Web Radio is a weekly, hour-long digital marketing podcast hosted by Erin Sparks from Site Strategics.
Sparks created his podcast to educate his clients on complex technical terms and concepts that they could share among colleagues. The podcast’s focus on interviewing digital marketing experts from around the world about timely topics helped the podcast grow exponentially. Interviewing experts also served as an R&D opportunity for the team, keeping them updated on the latest trends and cutting edge processes in digital marketing.
Sparks’ podcast grew its audience further by optimizing the content with rich keywords. Optimizing the RSS and including links in the show notes and episode summary provided additional SEO support. One of the most important elements to getting your podcast found is to select the right category that fits your podcast topic accordingly.
June 18th, 2021 | Season 5 | 30 mins 23 secs
customer experience, edge of the web radio, erin sparks, marketing agency, podcasting, site strategics
In this episode, I sit down with Erin Sparks, President of Site Strategics and Host of EDGE of the Web Radio. We dive into what was the original thought of starting EDGE of the Web Radio podcast - almost 10 year ago. We go deeper into how do you stay on top of such a fast growing medium. Erin shares insights on how balance his agency with highly syndicated podcast. Hint: He found a way to build the podcast as part of his agency. Erin's energetic, fun vibe shows in his tone and is represented in his passions to help others and share how he built momentum with his company.