Drew Beechler is the Director of Marketing at High Alpha, a venture studio that creates and invests in B2B SaaS startups. He leads marketing for High Alpha's own brand while also advising and running marketing in the early days for the High Alpha Studio companies. Prior to High Alpha, Drew worked on content marketing and product marketing teams at ExactTarget and Salesforce.
July 9th, 2021 | Season 5 | 32 mins 19 secs
customer experience, drew beechler, high alpha, minimally viable brand, venture studio
In this episode, I sit down with Drew Beechler, Director of Marketing at High Alpha. We dive into why Drew joined High Alpha and his path on to the venture studio. We go deeper into his experience from taking an idea to a minimally viable brand (MVB). Brett explains his team's approach into branding and marketing an idea into a tangible concept. Brett shares insights about how the High Alpha team works with founders to create wonderful experiences for them and their customers. Drew's guiding and eased tone shows why he has guided so many founders to start their companies.