Andrew Curtis has been president and creative director of FUEL VM for over 15 years. FUEL VM is a brand development whom paints solutions with design, web dev, app dev, SEO and communications. Curtis has over 25 of creative industry experience and has been lucky enough to work with some fantastic organizations like BOY SCOUTS of AMERICA, WORLD SCOUTING, TRINITY BROADCASTING NETWORK, and MICROSOFT.
August 17th, 2018 | Season 2 | 29 mins 27 secs
andrew curtis, b2b marketing, b2c marketing, brand marketing, branding, design, marketing strategy
In this episode, I sit down with Andrew Curtis, president and creative of Fuel VM. We dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He goes onto explain what his company's process is to fix it. Surprise. Surprise. Its roots back to marketing strategy and how to connect with people.