Converge Coffee connects you with proven folks who have scaled businesses and offer a successful mentality to their approach. You get each speaker's wisdom like you were sitting right across the coffee table. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why. We dive deep in not only marketing but how marketing connects with sales, customer service, recruiting, and product development. Today, each business operation grows either through customers or employees converging back to marketing.
June 22nd, 2018 | 35 mins 13 secs
erik deckers, personal branding, speaking, writing
In this episode, I sit down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks make money being yourself. Oh, we talk about Erik's whit in the book and how he made money writing about personal branding that built his personal brand.
June 15th, 2018 | 25 mins 23 secs
branding, branding agency, branding language, brands, design, design language, design tech product, tailor brands, yali saar
In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer with a great design. Yali and I dive deeper on how to combine computer learning with human interaction to build a community, Small Biz Nation.
June 8th, 2018 | 31 mins 6 secs
customer acquisition, facebook advertising, google adwords, jack paxton, online media buying, paid acquisition, paid advertising, paxton projects, pay per click, pinterest advertising, ppc, reddit advertising
In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. Jack goes more in depth on these steps in the episode. 1) Use data to make decisions 2) Always be testing, never assume results 3) Use pixels to be more accurate in your testing 3) Segment your traffic in cold, warm, and hot and use different types of messaging to move them down the funnel 4) Use attribution on your advertising. Know how long and how much to get customers.
May 18th, 2018 | 33 mins 8 secs
customer success, eric prugh, inbound marketing, market fit, marketing tactics, marketing teams, outbound marketing, pactsafe, product fit, product marketing
In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effective. Eric talks about the challenges and successes of working in a SaaS startup and offers advice staying true to your customers, finding the right product fit, and how each team should communicate with one another.
May 4th, 2018 | 30 mins 40 secs
agile marketing, agile marketing indy, emplify, employee engagement, eva jackson
In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company health. Eva and I talk about her co-founding Agile Marketing Indy and how that plays into her job at Emplify.
April 27th, 2018 | 37 mins 36 secs
high alpha, srikar kalvakolanu, startup marketing, vc marketing, venture capital marketing
In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they create. Srikar touches on how important marketing is at the beginning of creating a business.
March 28th, 2018 | 28 mins 15 secs
centric indy, day of innovation, event marketing, innovation, jason williams
In this episode, I sit down with Jason Williams (@jawbrain), Executive Director, at Centric Indy, and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go on to talk about Centric's community based focus. Learn how Centric cultivated innovation in Indiana.
March 14th, 2018 | 37 mins 3 secs
brent shopp, employer brand, ksm consulting, talent brand, talent pipeline, talent strategy, unemployment
In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemployment continues to drop and education struggles to keep up with the needs of industry, the race for talent will continue to be run. Companies must now look at ‘Talent’ as a function of their business. Like accounting, or sales, talent is the fuel that separates growing businesses from floundering businesses.
November 1st, 2017 | 32 mins 9 secs
influencer marketing, joe sinkwitz, marketing agency, search engine optimization, seo
In this episode, I sit down with Joe Sinkwitz (@CygnusSEO), co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing changes and best practices.
October 26th, 2017 | 33 mins 43 secs
heartrepreneur, marketing, scaling, terri levine
In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 88 million in less than 6 months. We go deeper in how she markets and the whole idea of putting heart into your business.
October 16th, 2017 | 39 mins 34 secs
affiliate marketing, growth hacking, jack paxton, viral marketing
In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make Vyper a better product for viral growth hacking.
October 9th, 2017 | 26 mins 39 secs
content marketing, erik deckers, writing
In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what are the most important fiction writing techniques to bring back to content marketing.